
Co-founder, Data Analyst and Head of Product of Liverpool's First Food Tech Company
Driven by a passion for innovation and excellence, I am a seasoned product leader with over six years of diverse experience in the software product industry. As the Head of Product at Abjak, Liverpool's pioneering food tech company, I have successfully led cross-functional teams and spearheaded the development of cutting-edge products. With a proven track record of driving business growth through strategic product development and analytics, I am committed to delivering exceptional customer experiences and achieving strategic objectives.
-
Strategic Leadership: Spearheaded the development and launch of a revolutionary multi-kitchen, multi-brand food ordering platform, positioning Abjak as a trailblazer in the food tech industry.
-
Product Vision: Defined and executed a comprehensive product roadmap aligned with the company's strategic goals, driving product excellence and enhancing the overall user experience.
-
Cross-Functional Collaboration: Fostered a collaborative culture across teams, leading to seamless execution of projects and the successful implementation of innovative features and functionalities.
-
Data-Driven Insights: Leveraged advanced analytics and data-driven insights to optimize product performance, inform decision-making, and drive continuous improvement.
-
Business Growth: Implemented strategic initiatives, such as the SAAS model and subscription platform, resulting in significant revenue growth and enhanced customer engagement.
-
Partnership Development: Established strategic partnerships with industry leaders and academic institutions, driving R&D initiatives and positioning Abjak as a leader in food tech innovation.
-
Recognition: Headed the company to be selected as one of the top 7 startups endorsed by SciTech Daresbury, showcasing leadership and innovation in the industry.
Skill Sets

Data-Driven Analytics:
-
Advanced proficiency in data analytics tools and techniques, including cohort analysis, funnel analysis, and predictive modeling, to derive actionable insights and inform decision-making.

Innovation Management
-
Proven ability to foster a culture of innovation, leading to the development of groundbreaking products and solutions that meet evolving customer needs and market demands.

User Experience (UX) Design
Proficiency in UX design principles and methodologies, ensuring intuitive and engaging user experiences across digital platforms.
Expertise
Product Lifecycle Development
Cohort Analysis
ETL Pipelines
A/B Testing
Funnel Analysis